We Need To Change The Way We Use Trash, One Imagination At A Time. It Is About Behavior As Much As Economics.

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We all love shopping and some do more than other. We love to buy shoes, clothes, electronic gadgets, toys and cameras. We all know we can’t continue on like this, the stuff we buy today is way worse than what we were buying a decade ago, everything has tons of electronic components inside which is really hard to recycle.

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I guess if I try to name the top three most frequent purchases outside of food and other necessities, it would be 1/ shoes 2/consumer electronics (cell phones and laptops) and 3/clothing and accessories.

We…
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Corporations Should Create A New Role: ‘Chief Social Engineer’ Accountable For The Company Second Or Third Bottom Line.

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Very crazy weeks with 8 key projects in critical phases and we're excited on every one of them. MIT Global Challenge is one of my favourite since day one as it is a great idea to bring the brighest minds of MIT alumnis to solve the world's wicked problems. There are no shortage of wicked problems, while we try to solve one, new ones are being created. And I think B-schools need to follow what MIT is doing. I think the true impact is how the MIT Global Challenge will inspire young students and aware of what challenges we are dealing with and true power of communities and purposes. B-schools need to start breeding a different generation…
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Developing Communities Of Purposes Will Soon Become The Strategic Mission Of CEOs’ Offices.

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I was invited to speak to a group of busness incubators from all across US and Canada. My goal was to cut to the point to show them what is needed to qualify as a viable strategy for any start-up 1/ it must not be subject to the same economics as the dominant players, otherwise there is no reason the world needs another start-up. 2. it must answer to very specific customer unmet needs 3/ it must have a purpsoe. A strategy without a purpsoe is like a computer without an OS. I shared my 70 slides power point with them. Unfortunately not much time for interations as I needed to be back in the office.

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A Hip Belgium Design Firm Buzzispace Is Collaborating With Idea Couture To Create Sustainable Creative Spaces.

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We wanted our San Francisco office to be a community space as much as a creative and functional workspace, and yet all material used will need be sustainable. Our San Francisco office renovation began with a commitment to create an airy, energy-efficient and healthy environment even when we have to look across the world to find the righ solution.

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We purposely chose a convenient location so people can easily ride their bicycles to work. And it is a 5-minute walk to the waterfront. Office furniture is a difficult place to start as has the most environmental impact. 90% of office furniture out there is plain ugly. These desks and chairs can do more damage…
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“Corporate Repsonsibility Is An Illusion?” According To Prof Karnani. What Is He Thinking?

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This is an argument that will not go away anytime soon. I have had heated debate in our b-school days way back.The question goes back to the core of the modern corporation. What role does business plays in creating value in societies? Or the question should be more about the ‘how’? Among B-schools there are many different point of views on what is a modern corporation.

CSR is becoming a buzzword much as social media. There are many real experts and many wannabes. Why the rush now? Well, the answer is simple, with all those money thrown into advertising whether targeted at institutional or retail investors in WSJ or general public adverting on cable TV, they are almost a total waste of money. Net net,…
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Innovation Needs To Expand To Include “Leadership And Management Innovation”. Business Schools Need A Reset.

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Here is our summer collection. Everybody like these. I guess the message is cool. I get people coming up and ask me where did I get those.  Rethinking management and leadership – one innovation that is less talked about is “Leadership and Management Innovation”, OK what does it mean?

Management practices have always circled around a narrow view of Return on Capital and that drives many of the key business decisions. Optimization of profits, financial capital and assets are an important part of executing a business strategy, but have we thought about how to innovate “leadership and management” itself. I mean new thinking around business strategy that provides additional bottom lines beyond just financial. Where money, purpose and systems are aligned.

Any CEOs who are…
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The Intersection Of Style And Sustainability Lies Great Opportunities.

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I am not sure if Hunter boots are still in fashion, but I do like the look. I always have a thing for girls wearing boots or be specific Wellies. It is less about splashing in puddles and more about the look. Do you know what Lilly Allen, Kelly Osborne, Kate Moss, Samantha Cameron, Liz Hurley, and Angelina Jolie (and my wife) have in common? They all have the same boots.

They were so hot last year and not sure they can sustain that. The first original rubber Wellington boots were produced in Scotland in 1856 and Hunter Wellies were then introduced back in the mid '50s. But only 36 pairs were sold. I see many making the mistakes not wearing…
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The Future Of Sustainability In Design Is Invisible. Idea Coutue’s Patrick Glinksi Presented Three Snapshorts Of The Future At The Sustainability Brand Conference.

Screen shot 2010-06-13 at 11.05.35 PM The Sustainability Brand Conference 2010 in Montery California last week attracted over 700 leading
sustainability, brand strategy, product design and communications executives
from top global brands as well start-ups, NGOs to share ideas and green practices.  Idea Couture's Head of Social Innovation Patrick Glinski was
speaking on The Future Vision: 3 Snapshots of the Possible. Patrick’s key messages for the audiences are:

We need to talk to our customers more often. We need to communicate a message of improvement rather than perfection in our attempts to be sustainable. This was echoed in several other sessions, including Starbucks (who gave themselves a needs improvement ranking on their ability to meet their 2015 target of 100% reused or recycled cups). The…
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There Are So Shortage Of Wicked Problems Out There. Just The Coffee Cup Alone Is A Hard One To Solve, Not For The Lack Of Trying.

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Sustainability and in particularly recycling is a very tricky topic. Just use coffee cup as an example, Today there are 58 billion disposable coffee cups being thrown away, unrecycled, around the world each year.
Often least understood by consumers and even governments and large corporations.

There is a long held assumptions charging by the quantity to consumers can provide incentives to reduce consumption. The sad reality is the benefit of many program do not outweigh the costs. I think there can be more impact on the product and packaging design side to help with the problems. One most common challenge is coffee cups, which are used in all coffee shops and cafeterias. These paper coffee cups aren’t made from recycled…
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From Recycling To Fair Trade And Conflict Free Material. Companies Such As HP Are Doing A Great Job.

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Despite there are a lot of effort on recycling, very few of our stuff are recyclable and being recycled. I don’t think we are doing enough, designers and consumers have a dilemma, and we love nicely designed packaging but hate to see the kind of waste we’re producing. Food containers are one good example.

Now a new sugar-based polymer could be used to make food containers compostable at home together with your potato peels. A team of scientists at the Imperial College London led by Charlotte Williams in partnership with BioCeramic Therapeutics have created a degradable material from sugars derived from the breakdown of lignocellulosic biomass.

This is definitely not the first "biorenewable plastic," previously biodegradable plastic made from sugar beet or corn-based biomass. There is a…
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