Random Thoughts On Maturing Companies and Start-Ups. When Do You Need A Reset?

In an interesting conversation with clients this week and discussions were around the question: “should companies plan for the distant future (10 years and beyond) and what is needed to get out of a death spiral where a slow death is in the making?”

There is a big difference between growing with age and growing old. With age, it sometimes comes with wisdom. With more than a dozen of C-suite execs that I have worked with or coached, for most of them, the wisdom came one day after they had passed the age of 50. Growing comes with age, which sometimes take away the energy and urge to make radical change. Ask…
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Eight Most Common Marketing Mistakes That You Should Avoid Making.

Every one is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need know how to filter the noise. People need to understand the difference between STRATEGIC MARKETING, MARKETING COMMUNICATIONS and CHANNEL MARKETING. These are three very different things. The first one is strategic and is tightly linked to business strategy and decisions are made based on what and how to invest, the second one is about advertising (there is no social only advertising or no advertising only social..either way that’s where we’re going) and the third is about activations and promotions in the field.

I am…
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Does Social Media Makes All Of Us Phenomenologists?


It is every designer’s dream to design a chair. I have yet to meet an industrial designer that doesn’t want to design a chair or a car. It is designer’s dream for those who study transportation design is to design a car and I get it. Chairs and tables? The reality is how often designers get a chance to design their own chairs? And every transportation designers ended up doing is styling a car that was designed by a computer. There are disproporationately large amount of chairs being designed than to other objects and products.

Any object whether it is chair, a table, a smartphone, or a coffee maker does not exist…
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The Future of Wearables? Everyone Will Get It Wrong. And The Winner Won’t Be Google, Apple, Sony Or Microsoft.

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Wearable is hot. It is supper hot. The billion-dollar
question remains, “How do we create the iPhone of wearables?” and “How do we create
sub-ecosystems around these wearables?” and "What new business model opportunities will emerge?" The buzz is here but the money is not
here yet. Everyone is betting on it and no one can afford to miss the train. Most wearable out there are just toys for the geeks. I can't find a reason anyone wants to buy this Sony Watch. Wll now everyone can see my Facebook messages. What is dumb idea! OK I can use it to tell time and the weather.  Apple’s
iWatch or…
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The Most Important Feature Lacking In ERP Systems Is The Kill Switch. If You Want Innovation To Happen Fast, Look For That Switch.

Innovation happening in different sectors, such as adcanced technology, government, social enterprise, multi-national corporations and non-profits is exciting. As we explore different organizational design that best support innovation, we are always missing an important ingredient for success, the human factor adn the system constrains. Ideas are easy and in many ways a commodity.

Ideas are cheap and the whole concept of a creative director is such a thing of the 80s, who is not creative. Who can afford not to be creative these days? Every design grads tell me they have lots of ideas and want to work for Idea Couture, I tell them we have too many already and ideas are in oversupply….
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We Have Proved Once Again That Brand Marketing Can Drive Social Change, Further Customer Engagment And Build Brands. And Won A Gold Award For Best Financial Service Marketing.

Aviva Canada just announced winners to Aviva Community Fund with half a million dollars payout to programs across the country. This is the second year of a very successful campaign created to use brand to drive social change. The Aviva Community Fund, a unique competition designed to lead, empower and support positive change in communities across the country, was first launched in 09 when we presented the idea to the client.

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The idea is an open source idea platform for people to submit and decide how to use the money to drive real social change and provide positive impact…
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Social Technologies Are Changing Many Aspects Of The Future Of Enterprises. We Have Yet To Understand The Full Implications. But It Is Not Happening Fast.

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I came across a recent article “Making Social Business Strategy Work” posted on AMA and I forgot who wrote it because I didn’t want to know. The title is bad enough but it managed to attract me to spend three minutes reading the article. The article was written by a ‘consultant’ obviously and advocating that formulating a sound social business strategy requires understanding the key factors driving current market opportunity which includes the following:

The changing nature of work. We have shifted to an “always-on” culture, where definitions of where and how jobs get done have radically evolved. Time-shifting, hoteling, and telecommuting are increasingly accepted as life-style choices, not just cost-cutting tactics. A shift to…
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Adorno Refuses To Choose Between Music And Philosophy. Now Idea Couture Refuses To Choose Between Design And Business. We Wanted Both.

My dining room as well as other 6 rooms in the house are now turned into back office and soon we will move in the SAP servers. Between my work, hobby and personal projects my life is a mess and I really have no time to eat and sleep. The paper monster is taking over the house and the kitchen is the last defense…not for long.

On another note, I am very excited to recieve the advance copy of my magazine M/I/S/T which will be in newsstands in London, Germany, New York, Hong Kong, Tokyo, Sydney and every Barnes and Noble and Borders in a few weeks. I love the cover design and it stands out among other magazines. Why another magazine? I don’t know but I…
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In 2012, Facebook Will Give New Meanings To ‘Social Services’ And Will Pass Yahoo In Revenue And A Key Player In Mobile Space.

A week away from Christmas and we're not slowing down yet. Still plenty of things going on and I plan to spend the next 5 days in the office (a first in a year). This is the time I usually make predictions and I am working on a long one to share with our clients. Give you some ideas of what I am looking at:

At the end of 2012, there is the mass push to the clouds and consolidation will happen and India will probably own 25% of the world’s market. Not finished with my spreadsheet models, 25% is close.

At the end of 2012, the idea pf 'customer engagement' will finally emerge…
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Apple Should Forget The Movie Studios. Go After The Banks Instead. I Want My iMoney.

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This sign is up for our San Francisco office. The archtiects and the girls are working day and night to get this right and a lot of furniture are still in the Atlantic Ocean. Shipping furniture from Europe to US is always slow. Hey we need to get the righ stuff we need to wait.

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Congrats to Nick Hughes (managing director of Signal Point Partners and LBS alum) for picking up the Social and Economic award at the Economist Innovation Awards a few weeks ago held at the Science Museum in London. Nick was…
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