El·e·gant, an adjective and define or characterized by or exhibiting refined, tasteful beauty of manner, form, or style. Marc Jacob? Chanel? Jil Sander? Hermes? All are unquestionably elegant by design in the fashion world. How about smartphones or interfaces? Can they be elegant? Or what about customer experiences? Can you describe a banking or customer service experience as elegant? Most people don’t.
Is elegant a word reserved solely for tangible product? The design world likes to use words such as “elegant”, “simple” and “user friendly”, many designers understand how to subtract in creating simple and elegant design solutions. Human factors usually subtract…
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Retailers are goign through strutural changes as many proven formats are out dated and "showromming" is impacting many. The massive pentration of smartphones are driving showroomers for comparing prices and features. Amazon has even given users of its mobile shopping app the ability to simplify price lookups on its site by letting them scan product bar codes using their smartphone cameras. So we end up having 1/ the Amazons of the world where they have full range of products at a super competitive price of 2/ Experience-based stores that people that offers more than making a purchase. They provide a very different kinds of retail relationships with different brands and it is Cirque du Soleil meets Nordstrom.
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