Disruption Is Less About Technology. It’s About Customer Experience. Disruptive CX Strategy Needs To Get Emotional.

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Why do some companies make so much profit and command price premiums while some continually  struggle to make minimum margin and gain market share despite spending good money on advertising, buying channel presence with some even having a better designed product?

The secret is very simple. Though these different high performance companies operate in very different industries and face different challenges, the major reason for their success comes down to one thing. They understand it is all about the customer experience. And they don’t even have to do it for everyone. At least not initially.

They are putting their customers at the center of their universe; they also understand that not every company can do that (including their competitors who are many times bigger and with…
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Virtual Reality Is The Next Big Thing. Beyong Shocking And Disruptive. It Will Create Tens Of Billions Of Value. Who Will Win This Game?

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The world is becoming crazier and more exciting as Virtual Realities are becoming more real and the lines between our physical world and virtual word are fast becoming blurred. Next year 2016 will be an important year as companies are finally making virtual reality real with only 2 main players participating on the race: HTC/Valve, Facebook/Oculus will be making VR products available. Microsoft is partnering with both Valve VR and Oculus while Sony is pushing hard not to miss the bandwagon with Morpheus.

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The user behavior of VR has yet to come to shape and will be evolving for the next 5…
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The Most Successful Wearable Design Is All About Balance, Benefit, Beauty And Behavior.

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This is the billion-dollar question: “How do we create the iPhone pr Walkman of wearables?” and “How do we create sub-ecosystems around these wearables?” At the CES who this year, you can still see everyone displaying their newest or not-so-new wearable ideas. No one can afford to miss the train but most of the wearables out there now are just toys and eventually will become thrown aways. I can’t find a reason anyone would want to buy most these so called wearables. Google glass is officially a failed experiment, or at least for now. GoPro is a stellar success and Apple will enter that game soon. They have been granted a patent for a wearable camera…
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The Bionic Man/Woman Is Now Possible! It Gives New Meanings To Wearables!

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Remember that Six Million Dollar Man TV Series? When ace test-pilot Steve Austin's crashed, he ended up in a poor shape that his only chance of survival was to replace human spare parts with technologies. That was the beginning of “wearables” I supposed. The government decided to invest millions to use the latest technology to rebuild him with cybernetic parts which gave him superhuman speed, response and strength and the superagent.

Thirty-five years later, DARPA's Reliable Neural-Interface Technology (RE-NET) is working on it and  trying to improve the speed and accuracy of neural interfaces. Such interfaces can happen in the brain, as in the case of Hemmes, or someplace else farther down the line, closer to the…
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Wearables That Promiss To Make Us Smarter. What’s Next?

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Do you wonder how we measure brain activity? Our brains communicate through the cell sending tiny electric signals to each other and the more signals the more electricity it will produce. An EEG can measure the pattern of this electrical activity. There are some who believe that if we stimulate certain part of the brain (pre-frontal cortex) will improve certain functions. For years, there had been experiments of stimulating the brain using small electric currents and see if it can make us thinker better or smarter.

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Some believe the results are…
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Media Disruption Is Not Slowing Down. Mobile Is Now The Center Of A New Ecosystem.

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The media business is not seeing the light at the end of the tunnel yet. When people asked me about my magazine and the economics of that, they were saying why am I in publishing business. Well that is not my core business, just a hobby. It has been almost three years since the first publication of MISC and readership is growing nicely. We're now in 28 countries and we have have the digital version. I am getting a lot of positive feedback from readers from all over the world. Perhaps I should make the next issue the thickest one. This is the first cover that was shot in Milan. And the next cover will be…
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I Imagine Over 95% Of All Patents That Apple Filed Are Useless. Here’s A Good Example.

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The
patent wars are continuing as we speak. With the proliferation of cheap sensors
people are talking about putting them everything. We use them in our cars to see if
the tire pressure is correct and washroom etc. It is part of our everyday lives already.

Apple just filed a patent application to put
sensors in your sneakers so they can send signals to your iPhone to tell you it
is time for a new pair. If I am Nike, I would file 100 patents to put sensor in everything from sneakers to sport pants. Is this patent really useful? I think we all have a pretty
good sense when do we need to replace them just by looking at…
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Now I Can Read Your Tweet On Your Dress. Or You Can Program Your Dress For Any Special Occasions.

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It was at least 10 years since I was talking about wearing technology and fashion in conferences and 10 years later we don't see any mass commercialised products out there. It is another example of innovative technologies usually takes way longer that we imagine for diffusion for a number of reasons. May be this is the year we start to see it coming.

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There are a few out there working hard to make it happen. CuteCircuit is one of them. It is a wearable technology and design company based in Shoreditch, London. Founded by Francesca
Rosella and Ryan Genz, the company…
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At CES Everything Is Touch, Touch, Touch. Will Touchscreens Make Typing Obsolete Soon?

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At CES this year everything
is touchscreen, TV, laptops, tablets and kitchen appliances. Is the future of
interfaces is moving to touchscreen? Is this the end of keyboards? We are
seeing a completing transition in the design of user experiences to software based
and touchscreens. The notebook computer is the final piece of the migration.
Most people would find no reasons to touch a screen on a laptop or notebook,
but we are also increasing used to the habit of touching screen even most of
the time even we’re not aware of. Thanks to the iPhone and iPad.

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More Gadgets..Smarter Devices…CES Doesn’t Want Us To Stop! Where Do We Go Next?

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In Vegas for the CES, it is exhausting. I skipped last
year but didn’t feel I missed anything. I was not a fan of 3D TV and not
impressed with the Microsoft / Ford automobile operating system. It has been a
crazy first week this Jan with lots of management stuff to get done as well as
finalizing the March issue of MISC magazine to print. It is the GADGET issue.
Very happy with it and couldn’t wait to see it out in bookstores and newsstands
in eight weeks.

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Here I am prepared to be exposed to all
kinds of crazy gadgets once I set…
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