Action Cam King GoPro Is Turning Our Life Into A Movie. HTC and Others Also See The Opportunity.

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When I was at a GoPro event earlier this year I saw how the crowd reacted to it and it is more than a product, it is now a movement. The little mountable camera is a brilliant example of how innovation can shape the industry structure of digital imaging and created a new path of growth under the radar screen of all big players from Canon, Nikon, Sony, Lumix and others for cameras and the Logitech, Microsoft, HP and others for video cam.

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This little wearable camera company did an amazing job (now a US$10 Billion market cap company) invented a completely…
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What Business Strategy And Photography Have In Common? It Is All About The Decisive Moment.

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Marketing of any innovative technologies always encounter one big problem, they are being compared with an older generation of technology and although usually do better in many fronts such as performance and features but there are always those who wonder if the analog quality is better than digital. The argument for analog music versus digital has been going on for more than 20 years and now we’re finally coming to a point where people accepted that digital is equal to if not better from a naturalness and purity of sound perspectives.

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The same thing for cameras has been going on for a long time. There are diehard fans…
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The Demoncratization Of The Art Of Film Making Is In The Making.

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Is film making more art or more design? I guess it depends of what kind of film we are talking about. The same can be asked about furniture, fashion, product and architecture. When we talked about design in filmmaking people are quick to jump to sets, props and wardrobe. But what about the design of the film?

Filmmaking has gone from abstract to more realistic and now ultra realistic HD 3D. The first film that fully utilized modified stage effects was the German expressionism film Cabinet of Dr. Caligary (1919), created by Hermann Warm, Walter Rohrig, and Walter Reimann.  Expressionism often designed with a three-dimensional look of obvious
theater borrowed wooden props by using distorted forced perspective. It is definitely more art than a film. You…
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