Eight Most Common Marketing Mistakes That You Should Avoid Making.

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Every one is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need know how to filter the noise. People need to understand the difference between STRATEGIC MARKETING, MARKETING COMMUNICATIONS and CHANNEL MARKETING. These are three very different things. The first one is strategic and is tightly linked to business strategy and decisions are made based on what and how to invest, the second one is about advertising (there is no social only advertising or no advertising only social..either way that’s where we’re going) and the third is about activations and promotions in the field.

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I am…
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Thank You Robert Downey Junior For The Nine Creative Short Films You Created to Celebrate The HTC M9. Honestly, I Don’t Quite Get It.

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Thank you, Robert Downey Jr, for the nine inspirational short films you created to celebrate our all-new HTC One M9. Honestly, as HTC's CMO and the client who commissioned you the project and telling everyone it is a great idea, I am really not getting it. At least not all of it. I just want to be honest about it.

I am considered a very creative person and, as a designer, I appreciate all kinds of art from surrealism to post-modernism. I understood the concepts explained to me by team RDJ before we started this project and I deeply appreciate all the effort and enthusiasm you put into this. It was a lot of hard work and…
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In The Near Future, Instead of Choosing Between AT&T, Verizon, Sprint and T-Mobile, You Can Also Pick Google or Apple As Your Mobile Carriers

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The US mobile industry has been in a clear state of duopoly with Verizon and AT&T occupying about 70-75% of both consumer and enterprise market. T-Mobile is attempting to disrupt the current status but the impact will not be sustainable although its Uncarrier attack effort is causing a lot of noise. To maintain competition and sustainability for all is a tricky balance and the key is to ensure it will not endanger the long-term ability for players reinvest in next generation networks. InterDigital, Qualcomm, Ericcson, and Samsung are actively involved in 5G wireless development and carriers need to be ready for the next upgrade cycle in 3 years.

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The Best Kept Secrets Of Breakthrough. Everyone Should Start Practicing Them.

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Everyone is looking for a breakthrough. The massive shift in generation differences in consumer behavior and rapid technological shift are casuing many companies to fail…. and it will happen fast. Companies that are stuck in their old mental model cannot breakout for many reasons. It is usually a combination of all that causes them to be irrelevant. It includes leadership’s blind sight, organization legacies and lack of foresights and the list goes on and on…

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How often companies can act swiftly and not taking a wait and see attitude? All the time. It takes strong leadership to take bold decisions even though…
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Will 2014 Be A More Exciting Year For Consumer Electronics? Consider 2013 Was A Disappointing One. More Next Week.

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2013 was a disappointing year for consumer technologies. The 3D television push was as I’ve expected a disaster and who on earth would walk around at home with 3D glasses and the lack of 3D programming etc. created all barriers necessariy for mass adoption. And for smartphones as there were lack of any real innovation from the industries.

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Perhaps the dominant design pioneered by Apple is really reaching the end of its S-curve, even the iPhone 5S has only incremental changes (ok a better processor) in design and software. I am ready to bet…
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Many Made The Mistake Of Taking the Brand Out Of The Innovation Equation On The Fuzzy Front-End. Are You One Of Them?

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Companies make many mistakes in their innovation journeys and often they go down the same path again and again and wonder why that is the case. The four main reasons among many are:

1/ They think it is all about creativity and coming up with more ideas.

Coming up with ideas is easy. Coming with good ideas is not difficult. Coming up with more ideas is not helpful. It is the quality of ideas and once ideas are being exhausted, it is time to perform the more difficult job of sensemaking and mapping. This is where most people fail and have no ideas of what and how to do next. They lack a framework…
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Idea Couture Is Ready To Take Innovation And Design Thinking To The Next Level.

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This has been a very tough two months for me in terms of time and I have not been spending much time writing my blog as much as I used to. It is getting a bit difficult to find the time as we were going through a reorganization, adding new offices, putting new management system in place and at the same time trying to finish my two books on the weekends which will be published in May and Oct this year.

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I am excited about my new Design Thinking and Strategic Innovation book that I hope to fill a gap in the market place. And management of the company is taking…
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Forget About Being A “Manager”. You Need To Become An “Innopreneur”. There Is A Huge Demand For Corporate Entrepreneurs / Innovators Everywhere.

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The time for New Year resolutions is here again, not sure if we're all up for the challenge as we can expect more intensified
competition, more uncertainty both in politics and economicsl and more disruptive
re-organization for all big companies. It is the time for self-reflection and thinking about what do
you really want to accomplish this year and what how to bring out the best in you.  If you’re an emerging manager
or young leader you should read this.

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Drop whatever idea you might have of "what is a manager" in
your mind. You don't want…
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We Have Proved Once Again That Brand Marketing Can Drive Social Change, Further Customer Engagment And Build Brands. And Won A Gold Award For Best Financial Service Marketing.

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Aviva Canada just announced winners to Aviva Community Fund with half a million dollars payout to programs across the country. This is the second year of a very successful campaign created to use brand to drive social change. The Aviva Community Fund, a unique competition designed to lead, empower and support positive change in communities across the country, was first launched in 09 when we presented the idea to the client.

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The idea is an open source idea platform for people to submit and decide how to use the money to drive real social change and provide positive impact…
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Brand Talk on Love, Sex And Emotion. Marketers Love Drinking Their Kool-Aid.

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Can a company/brand create such powerful emotive connections to make customers love them? Your advertising agency will be quick to say yes. I am not sure. I can imagine a few scenarios that it happens but is is very uncommon. Marketers like to convince themselves that you can buy ‘love’ and that’s the ultimate goal for great marketing. What's that book name "Lovemark"?  That's an example of advertisers drinking their own Kool-Aid. Yes, many customers can have a level of enthusiasm because we provide them with a great customer experience, is that love? That’s what I want to write about.

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