Adorno Refuses To Choose Between Music And Philosophy. Now Idea Couture Refuses To Choose Between Design And Business. We Wanted Both.

My dining room as well as other 6 rooms in the house are now turned into back office and soon we will move in the SAP servers. Between my work, hobby and personal projects my life is a mess and I really have no time to eat and sleep. The paper monster is taking over the house and the kitchen is the last defense…not for long.

On another note, I am very excited to recieve the advance copy of my magazine M/I/S/T which will be in newsstands in London, Germany, New York, Hong Kong, Tokyo, Sydney and every Barnes and Noble and Borders in a few weeks. I love the cover design and it stands out among other magazines. Why another magazine? I don’t know but I think it is just a good idea. What's next after a magazine? I have another idea.

I wanted to see a design-thinking magazine that talks about design and business as one. Design and business is part of our culture. Question for myself is if I have to ask Therodor Adorno what magazine should I publish, I think this is it. M/I/S/C is a about ideas, it is about culture, it is a magazine about business innovation and design thinking.

Every issue the content are organized around four key concepts: Movement / Intuition / Structure / Complexity (I jsut thought of the name one night while having ice-cream) The magazine original idea was originally devised as a straightforward collection of random thoughts around innovation, design thinking, business, culture and technology. It is for exploration of creativity, collaboration and co-created meanings that sits at the intersections between the culture of art, design, business, filtered by an unique editorial lens.

When it comes to media, I think I belong to the Frankfurt School. It has been more than 20 years since I last read the English translation of Dialektik der Aufklärung: Philosophische Fragmente (1947 Max Horkheimer and Theodor Adorno). The English title is called Dialectic of Enlightenment: Philosophical Fragments.

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My favorite part of the book is what Horkheimer and Adorno called the culture industry. It was their contention that the culture industry was the result of an historical process that with an increase in technology (including mass communication technology or social media of today if you wish) there was an increase in the ability to produce commodities, which then enabled increased consumption of goods.

The consumption of mechanically reproduced cultural products—predominantly magazines and film—led to formulas of producing them for entertainment purposes, and it did not occur to consumers to question the idea that the entertainment presented to them had an ideological purpose or purposes. Consumers adapted their needs around these cultural products, and in doing so no longer knew of anything else that they might desire, or that there might be anything else they could desire. While we’re all part of the Facebook culture and occupied with media streams from everywhere, we don’t even notice that we are being manipulated (maybe there is a better word) and in fact even our lives are going through a commodization process.

According to Thomas Mann, Adorno refused to choose between music and philosophy throughout his entire life, believing that he was pursuing the same objective in two disparate fields. Sometimes I think about myself, I have been pursuing business and design my entire life and for a long time I kept them separate as two disparate fields. Now I realize it is one. Business is not just about the economies or making money, it is a great part of our culture, just look at Fast Company or better Monocle. Now business, design and technology are co-producing our culture and it is to be debated whether we’re destroying authenticity or promoting it. For Adorno, popular culture on film and radio did not bother to present itself as art. They were instead a business, and this in turn became an ideology “to legitimize the trash they intentionally produce”. Can we say the same for social media?